Legend has it that deep in the forest, hidden among moss and mushrooms, lies a treasure… Not a ring of power, but a gourmet burger. A rare and mysterious burger that returns to our restaurants in Switzerland only once a year: The Hobbit.

This Holy Cow! promotional burger was created as a culinary adventure inspired by enchanted forests. It combines crisp Batavia lettuce, creamy Camembert, the tangy sweetness of lingonberry jam, and the authentic taste of 100% Swiss beef. To crown it all, our team has crafted a homemade sauce with woody, autumnal flavors, enhanced with a touch of truffle oil, chanterelles, and Paris mushrooms.

Available in all Holy Cow! restaurants in Switzerland (except Zurich Airport and Herrlisberg) from September 1st to October 31st, 2025, The Hobbit is the must-try burger of the season. Whether you’re already a fan or have never had the chance to taste it, now is the perfect time to discover or rediscover it.

And you won’t need to cross Middle-earth: whether you’re off exploring new places or staying close to home, there’s always a Holy Cow! restaurant ready to serve you The Hobbit.

To make the adventure last longer, download the Holy Cow! app today. Every order lets you collect loyalty points (1,000 points = CHF 10.–), redeemable in all our restaurants (except Zurich Airport and Herrlisberg).

Don’t miss this seasonal creation: The Hobbit awaits you at Holy Cow!, where each season brings fresh new flavors. But beware—like every legend, The Hobbit is fleeting. On November 1st, it will once again vanish from our menus, making way for a brand-new adventure.

So gather your companions and come enjoy it before it disappears…